# Zoho Bigin

**Summary:** Connect Zoho Bigin to Unless so your AI customer agent already has the full pipeline in view, without extra setup.

**In short:** Connect Zoho Bigin so your Unless AI agent starts every conversation already knowing where a deal stands.

**Published:** 2026-06-09

**Last updated:** 2026-08-10

## Context
Zoho Bigin is Zoho's lightweight CRM, built for small businesses that want a simple pipeline instead of a configuration project.

Connect it and Living Context reads that pipeline straight into every conversation your agent has, across acquisition, retention, expansion, and support - an agent that can see a deal has sat untouched for weeks treats that contact differently than one just added to the pipeline.

Buying, retention, and upsell signals your agent spots on your website and product route into Zoho Bigin tagged for the person handling that deal, which matters more on a small team where nobody else is watching for it.

### Key benefits
- __Full context on every conversation:__ Your agent reads contact and deal data straight from Zoho Bigin, so customers never repeat themselves to a team that already has the deal open.
- __Signals that don't get lost on a small team:__ Buying, retention, and upsell signals spotted on your website and product route into Zoho Bigin tagged for the person handling that deal, so nothing depends on someone happening to check.

### How does it work?
Living Context reads Zoho Bigin contacts and deals to ground every conversation your agent has. Signals it spots on your website and product route into Zoho Bigin for the person handling that deal to act on.

## Install instructions
Once at the [Integrations tab](https://unless.com/en/dashboard/workspace/connectors/zoho-bigin "Unless dashboard integrations") of your Unless dashboard, you can select "Configure" for the Zoho Bigin integration. This will open a popup where you can connect your Zoho Bigin account and set up the integration.