# Upsales

**Summary:** Connect Upsales to Unless so your AI customer agent grounds every conversation in Upsales revenue data, from first campaign touch to closed deal.

**In short:** Connect Upsales so your Unless AI agent already knows the marketing and sales history behind every customer.

**Published:** 2026-06-09

**Last updated:** 2026-08-10

## Context
Upsales is a European B2B revenue platform that combines CRM, marketing, and analytics in one system, rather than three separate tools stitched together after the fact.

Connect it and Living Context reads accounts, deals, and campaign activity straight into every conversation your agent has, across acquisition, retention, expansion, and support - an agent that can see a contact has opened every email this quarter treats that lead differently than one who has gone quiet since the last campaign.

Buying, retention, and upsell signals your agent spots on your website and product route into Upsales tagged for the rep or account manager already working that account, so a signal raised on your site lands with the deal it belongs to, not in a separate marketing list.

### Key benefits
- __Full context on every conversation:__ Your agent reads account, deal, and campaign data straight from Upsales, so customers never repeat themselves to a rep who already has the full picture.
- __Signals that land with the deal:__ Buying, retention, and upsell signals spotted on your website and product route into Upsales tagged for the rep or account manager on that account, not into a marketing list that sales never sees.

### How does it work?
Living Context reads Upsales accounts, deals, and campaign activity to ground every conversation your agent has. Signals it spots on your website and product route into Upsales for the rep or account manager already on that account to act on.

## Install instructions
Once at the [Integrations tab](https://unless.com/en/dashboard/workspace/connectors/upsales "Unless dashboard integrations") of your Unless dashboard, you can select "Configure" for the Upsales integration. This will open a popup where you can connect your Upsales account and set up the integration.