# Expansion signal router

**Summary:** Scan interactions, tickets, and usage for growth signals, routing opportunities and Messages to CS and sales teams when customers hint at expansion.

**In short:** Capture expansion hints from everyday interactions and turn them into routed, actionable opportunities.

**Published:** 2026-02-18

**Last updated:** 2026-08-11

*This recipe describes how to stop missing organic expansion signals that appear in support and success conversations.*

Customers often mention growth plans informally long before they submit any request. These hints can easily be lost in daily workflows. An expansion signal router monitors interactions and flags those that suggest new regions, higher volumes, or additional workflows.

You can just switch on monitoring in the Sales expansion section in the UNLESS dashboard. This will use several presets to detect expansion signals and label the conversation accordingly. You can also define your own detection rules there.

When this label is found, the system can create a **Message** or opportunity stub and assign it to the owning CS or sales team. It includes `signal_summary`, links to the original conversation, and suggested next steps. This allows leaders to track organic expansion and take action when needed.

You can optionally use **Audiences** to influence what in-product users see after such a signal. If an account mentions moving into a new region, you might show **Notifications** in the portal with checklists or explainers about how your product supports that region, without making direct sales offers.

**Conclusion**  
An expansion signal router for CS and sales teams turns subtle hints into a structured flow of opportunities. With the built-in monitoring and targeted Messages and Notifications, it helps your teams keep pace with customer growth and have expansion conversations at the right time.