# Stories

Stories 1 – 8 of 8

# Stories
        [![We were only ever half serious](/_astro/stories-we-were-only-ever-half-serious-hero.GASIc-Wf.jpg?q=75&fm=webp&fit=fill&w=512&h=512)](/en/blog/stories/we-were-only-ever-half-serious/)   Aug 3, 2026
### [We were only ever half serious](/en/blog/stories/we-were-only-ever-half-serious/)

The metaphor was doing a real job in that article, and it landed far harder than we expected
    [![Unless started as a hobby](/_astro/2025-12-22-5710164.xrJrfyTr.jpg?q=75&fm=webp&fit=fill&w=512&h=512)](/en/blog/stories/unless-started-as-a-hobby/)   Jul 27, 2026
### [Unless started as a hobby](/en/blog/stories/unless-started-as-a-hobby/)

Marcel and I built a client-side script as a hobby, released it for free, and forgot about it. Three months later, thousands of websites were running it. The moment we understood what that meant was the moment we had to become a company.
    [![What a DARPA fighter-pilot project taught us about Unless](/_astro/darpa-augmented-cognition-9478129.BWPwa9to.jpg?q=75&fm=webp&fit=fill&w=512&h=512)](/en/blog/stories/darpa-augmented-cognition/)   Jul 20, 2026
### [What a DARPA fighter-pilot project taught us about Unless](/en/blog/stories/darpa-augmented-cognition/)

Before Unless existed, we came across a DARPA research program about helping fighter pilots decide under pressure. The technology of 2001 could not carry the idea. Today's AI can, and that idea quietly became the foundation of our company.
    [![UNLESS recognized by Research.com for AI knowledge assistant](/_astro/stories-unless-ai-assistant-recognized-by-research-hero.eWzA0zkk.jpg?q=75&fm=webp&fit=fill&w=512&h=512)](/en/blog/stories/unless-ai-assistant-recognized-by-research/)   Jul 31, 2025
### [UNLESS recognized by Research.com for AI knowledge assistant](/en/blog/stories/unless-ai-assistant-recognized-by-research/)

UNLESS has been recognized for its innovative capabilities in making organizational knowledge discoverable, intuitive, and actionable.
    [![Fireside chat at Visma AI Conference 2025](/_astro/stories-fireside-chat-at-the-visma-ai-conference-2025-hero.B0E3aRs3.jpeg?q=75&fm=webp&fit=fill&w=512&h=512)](/en/blog/stories/fireside-chat-at-the-visma-ai-conference-2025/)   Mar 19, 2025
### [Fireside chat at Visma AI Conference 2025](/en/blog/stories/fireside-chat-at-the-visma-ai-conference-2025/)

Transforming customer support with AI - insights from the Visma AI Conference 2025 fireside chat of Edgars Dzenuška and Sander Nagtegaal.
    [![Another spectacular year comes to an end](/_astro/stories-another-spectacular-year-comes-to-an-end-hero.C0BsjUJm.jpg?q=75&fm=webp&fit=fill&w=512&h=512)](/en/blog/stories/another-spectacular-year-comes-to-an-end/)   Dec 31, 2024
### [Another spectacular year comes to an end](/en/blog/stories/another-spectacular-year-comes-to-an-end/)

Join us at Unless as we revolutionize AI in 2024, paving the way for innovation and growth in 2025 with the Sentient Knowledge Base!
    [![2023: looking back and looking ahead](/_astro/stories-2023-looking-back-looking-ahead-hero.DnKonJDe.jpeg?q=75&fm=webp&fit=fill&w=512&h=512)](/en/blog/stories/2023-looking-back-looking-ahead/)   Jan 10, 2024
### [2023: looking back and looking ahead](/en/blog/stories/2023-looking-back-looking-ahead/)

Reflecting on a transformative year in AI innovation and what's to come in the new year.
    [![Introducing the Unless Conversational UI Platform](/_astro/stories-introducing-conversational-ui-platform-unless-hero.B-N9owQd.jpeg?q=75&fm=webp&fit=fill&w=512&h=512)](/en/blog/stories/introducing-conversational-ui-platform-unless/)   Jun 26, 2023
### [Introducing the Unless Conversational UI Platform](/en/blog/stories/introducing-conversational-ui-platform-unless/)

CEO Sander Nagtegaal explains why the new iteration of the Unless platform is a significant step forward.